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Flying Chanclas
Community Event
Over $3,000,000 in merchandise since 2018
Role
Creative Director, Product Management
Project type
Merchandise, Branding, Content Creation
Over $3,000,000 in merchandise sales since 2018
San Antonio’s Hispanic community has a rich heritage built around family. The “Flying Chanclas” name honors the matriarch of the Latino family, the “Abuelita,” or “grandmother,” and her symbol of strength, discipline and love.
The Flying Chanclas’ bold and bright colorway symbolizes the festive colors that illustrate and define San Antonio’s fun and lively personality, and captures the unique brand of fun found at the Missions’ ballpark all season long.
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